Process: f3nd1 Logo

Written by f3nd1 July 27th, 2010

Documented process of the new f3nd1 logo

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After a long revamping of f3nd1 website, I decided to give this website a logo as well. In this post, I have made a documented the step by step process of designing f3nd1 website logo.

The initial inspiration comes from 2010 Logo trends and Inspiration: Colorful and Vivid Logos.

f3nd1 is a personal website and therefore not much icon object that can represent it. It should therefore represent my style, likeness and my personality. I downloaded some free fonts from dafont.com for references. This has been my favourite website from the past as it supplies free royalty fonts and has many interesting features such as ‘Live Text Custom Preview’. Below is some of the fonts that I particularly like.

Concept 1

Comment: Just exploring with Century Gothic Font. No real strong concept or idea.

Verdict: Looks like a key, meaningless. Move to the next concept

Concept 2

Comment: I am always amazed with bardcodes. Today, there are many types of barcodes such as GTIN-12, EAN-13, Code 93, Code 128, PDF417, Data Matrix 2D, Aztec Code, EZcode, High Capacity Color Barcode, DataGlyphs, QR Code, Sony Dynamic Digital Sound, MaxiCode, Shotcodeand Twibright Optar

Verdict: Out. I feel that this is another tacky idea. Concept did not pursue…

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Concept 3

Comment: I was inspired a lot by the quality of logo in Inspiration: Colorful and Vivid Logos and wanted to make a similar concept

Verdict: Getting out of hand. Concept is discarded.

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Concept 4

Comment: I was trying to achieve something 3D or something similar with Gestalt Multistability concept.

Verdict: I don’t really like it. skip..

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Concept 5

Comment: Blending 1 font into another. I like this concept

Verdict: Not suitable for logo

Concept 6

Comment: Trying to make an emblem look

Verdict: Still don’t like it. Another failure case

Concept 7

Comment: I was browsing Chinese Patterns and Arabic Patterns in Flickr and really inspired me a lot. Eventually I had to custom made my own font, a modification from Xirod Regular.
Verdict: Really love it. T

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